| The main types of people are: |
| 1. | Urban Power Families - High-income couples with children.
Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields. |
| 2. | Power Singles - High-income urban singles.
Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center. |
| 3. | Corporate Climbers - High-income, high-expense urban singles.
Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions. |
| 4. | Suburban Elite - Suburban super-rich couples with children.
Middle-aged married couples with a luxurious lifestyle in the suburbs. More than 15% have a family income of $200,000 or more. The majority have a college or graduate school degree, and most own their homes. |
| 5. | Bright Lights, Big City - Very mobile singles living in the city.
Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector. |
